PRIVACY POLICY

North Park Subaru ("North Park Subaru," "Dealership," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains the types of information we may collect when you visit our website, communicate with us, use our online services, submit forms, interact with our dealership, or participate in our SMS/text messaging programs. It also describes how we may use, disclose, and protect that information.

By using our website or voluntarily providing information to North Park Subaru, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information directly from you, automatically when you use our website, and from other sources as permitted by applicable law.

Information You Provide to Us

Depending on how you interact with North Park Subaru, information you provide may include:

• name;

• mailing address;

• email address;

• telephone or mobile phone number;

• vehicle information;

• trade-in information;

• vehicle purchase or lease preferences;

• appointment information;

• service and repair information;

• communications and inquiries you send to us;

• information submitted through website forms;

• financing-related information when you choose to submit a credit or finance application;

• information related to parts or accessory requests;

• marketing and communication preferences;

• SMS/text messaging opt-in information and consent; and

• other information you voluntarily provide.

Certain services may require additional information in order for us or an authorized service provider to complete your requested transaction or service.

Information submitted in connection with financing, credit applications, or other financial products may also be subject to separate privacy notices, disclosures, and requirements provided in connection with those services.

2. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information regarding your device and your use of the website.

This information may include:

• Internet Protocol (IP) address;

• browser type and version;

• device type;

• operating system;

• referring website or source;

• pages viewed;

• links clicked;

• date and time of visits;

• general geographic information derived from an IP address;

• website navigation and interaction information; and

• other technical information relating to your use of our website.

We may use this information to operate and improve our website, diagnose technical issues, analyze website usage, understand visitor interests, improve advertising and marketing efforts, maintain security, and provide a more relevant user experience.

3. Cookies and Similar Technologies

North Park Subaru and our website service providers may use cookies, pixels, tags, analytics technologies, and similar technologies to operate our website and understand how visitors interact with it.

Cookies are small files placed on your browser or device that may allow websites to recognize a browser or remember certain information.

Cookies and similar technologies may be used to:

• provide website functionality;

• remember preferences;

• improve website performance;

• understand how visitors use our website;

• measure advertising or marketing effectiveness;

• prevent fraud or misuse;

• maintain website security; and

• provide content that may be more relevant to visitors.

Most browsers allow you to limit or disable cookies through browser settings. Disabling certain cookies may affect the functionality of portions of our website.

4. How We Use Personal Information

North Park Subaru may use personal information we collect to:

• respond to inquiries;

• provide vehicle information;

• communicate regarding vehicle availability;

• provide price or vehicle quote information;

• schedule test drives;

• schedule and manage service appointments;

• provide repair or service-status updates;

• provide service reminders;

• respond to parts or accessory requests;

• process trade-in or vehicle-appraisal requests;

• facilitate vehicle purchase, lease, financing, or service transactions;

• provide customer support;

• administer website functionality;

• maintain and improve our website and services;

• personalize your experience;

• communicate dealership news, offers, or promotions when permitted;

• send SMS/text messages when you have provided the applicable consent;

• prevent fraud, misuse, or security incidents;

• comply with legal and regulatory requirements;

• maintain business and transaction records; and

• fulfill other purposes disclosed to you when your information is collected.

5. SMS/Text Messaging Privacy

North Park Subaru may collect your mobile telephone number, messaging preferences, SMS/text messaging opt-in information, and consent when you voluntarily choose to receive SMS or MMS text messages from us.

Depending on the messaging program for which you have opted in, North Park Subaru may use this information to send communications regarding:

• vehicle inquiries and availability;

• sales inquiries and follow-up;

• price quote requests;

• test-drive requests;

• appointment confirmations and reminders;

• service appointments;

• repair and service-status updates;

• service reminders;

• vehicle purchasing or trade-in inquiries;

• vehicle appraisal requests;

• parts or accessory inquiries;

• customer-service communications;

• dealership updates; and

• promotional or marketing messages where you have provided the applicable consent.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Mobile information and SMS/text messaging opt-in data and consent will not be sold, rented, transferred, or shared with third parties, affiliates, lead generators, or other businesses for their own marketing or promotional purposes.

Any categories of disclosure described elsewhere in this Privacy Policy exclude text messaging originator opt-in data and consent for third-party or affiliate marketing or promotional purposes.

We may provide mobile information to vendors or service providers solely as reasonably necessary to operate, administer, support, or deliver North Park Subaru's text messaging services. Such providers may use the information only to perform services on our behalf and may not use SMS opt-in information or consent for their own marketing or promotional purposes.

Consent to receive marketing text messages is not a condition of purchasing or leasing a vehicle, obtaining financing, purchasing parts or services, or otherwise doing business with North Park Subaru.

Message frequency varies. Message and data rates may apply.

You may reply STOP to a participating North Park Subaru text message to unsubscribe.

You may reply HELP for assistance.

Additional terms governing North Park Subaru's SMS/text messaging programs are contained in our Terms of Use, available at:

https://www.northparksubaru.net/terms-of-use.htm

6. Information Collected From Other Sources

North Park Subaru may receive information about consumers from other sources as permitted by applicable law.

These sources may include:

• Subaru of America, Inc.;

• automotive marketplaces;

• lead providers;

• advertising platforms;

• financial institutions;

• service providers;

• vehicle-history or valuation providers;

• publicly available sources; and

• other companies with which you interact or from which you request that information be provided to us.

Information obtained from other sources may be combined with information you provide directly to us.

Where appropriate, we expect providers of consumer information to collect and maintain that information in accordance with applicable law.

7. How We May Disclose Personal Information

North Park Subaru may disclose personal information in the circumstances described below.

Service Providers

We may use companies and individuals to perform services on our behalf.

These services may include:

• website hosting and operation;

• customer relationship management;

• email delivery;

• SMS/text messaging delivery;

• analytics;

• advertising services;

• payment or transaction processing;

• appointment scheduling;

• vehicle inventory tools;

• customer support;

• fraud prevention;

• data security; and

• other operational services.

These service providers may receive information reasonably necessary to perform services for North Park Subaru.

Service providers are expected to use information provided to them only for authorized purposes and subject to applicable contractual and legal requirements.

SMS/text messaging opt-in data and consent are not provided to service providers for their own marketing or promotional purposes.

Subaru and Transaction Partners

When reasonably necessary to fulfill a transaction, request, manufacturer program, warranty matter, incentive, financing request, service request, or other customer-initiated interaction, we may disclose appropriate information to Subaru of America, Inc. or other companies involved in providing the requested product or service.

This does not permit SMS/text messaging opt-in data or consent to be shared with Subaru, an affiliate, or another party for that party's own marketing or promotional purposes.

Business Partners

We may work with third parties that provide products, website functionality, dealership services, advertising technology, or other features.

Information may be provided to such parties when necessary to deliver a service you request, when you separately consent to the disclosure, or as otherwise permitted by applicable law.

This provision does not permit North Park Subaru to sell, rent, transfer, or share SMS/text messaging opt-in data or consent with third parties, affiliates, business partners, or lead generators for their own marketing or promotional purposes.

With Your Consent

We may disclose personal information when you specifically direct us to do so or otherwise provide consent for the disclosure.

Consent to one type of communication or disclosure does not constitute consent to unrelated marketing communications.

Legal and Safety Purposes

We may disclose personal information when we reasonably believe disclosure is necessary to:

• comply with applicable law, regulation, legal process, or governmental request;

• enforce agreements or policies;

• detect or prevent fraud;

• protect the security of our systems;

• protect the rights or safety of North Park Subaru, our customers, website users, employees, or others; or

• establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable law.

Any use of consumer information following such a transaction remains subject to applicable privacy and communications requirements.

SMS/text messaging consent may not be used by another party for unrelated marketing or promotional communications merely as a result of a business transaction.

8. Email and Marketing Communications

If you provide your email address or otherwise request communications from North Park Subaru, we may send communications consistent with your request, preferences, and applicable law.

Marketing emails generally include a method for unsubscribing from future marketing messages.

Opting out of marketing communications does not necessarily prevent North Park Subaru from sending transactional, administrative, service, safety, or other non-marketing communications related to an existing relationship or request.

9. SMS/Text Messaging Choices

Participation in North Park Subaru marketing SMS programs is voluntary.

You can request to stop participating in an SMS messaging program at any time by replying:

STOP

After you submit an opt-out request, you may receive a final confirmation message acknowledging your request.

For assistance with a North Park Subaru SMS program, reply:

HELP

You may also contact North Park Subaru at 210-817-1000.

Opting out of SMS marketing does not prevent us from contacting you through other channels where permitted by law or from responding to communications that you initiate.

10. Data Security

North Park Subaru uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, computer system, electronic transmission, or method of data storage can be guaranteed to be completely secure.

You should use appropriate precautions when transmitting information electronically and protect passwords or account credentials from unauthorized access.

11. Data Retention

North Park Subaru may retain personal information for as long as reasonably necessary to:

• provide requested services;

• maintain customer or transaction records;

• fulfill contractual obligations;

• comply with manufacturer requirements;

• comply with legal and regulatory obligations;

• resolve disputes;

• enforce agreements;

• prevent fraud; and

• support legitimate business purposes.

Retention periods may vary depending on the type of information and the reason it was collected.

12. Your Privacy Choices

Depending on applicable law and your relationship with North Park Subaru, you may have choices or rights concerning certain personal information.

You may contact us to request that we update or correct information you previously provided.

You may use the opt-out mechanisms included in applicable marketing communications to change your communication preferences.

Where applicable law provides additional privacy rights, North Park Subaru will process properly submitted requests as required by law.

We may need to verify your identity before processing certain privacy requests.

13. Browser-Based Privacy Controls

Some web browsers and devices provide "Do Not Track," Global Privacy Control, cookie-management, or similar privacy settings.

Our website and service providers may respond differently to these signals depending on the technology involved and applicable legal requirements.

You may also use browser, device, or website privacy controls to limit certain cookies or similar technologies where those controls are available.

14. External Websites and Services

Our website may contain links to websites, applications, tools, or services operated by third parties.

North Park Subaru does not control and is not responsible for the privacy, security, content, or data practices of third-party websites or services.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

15. Passwords and Account Security

If a portion of our website allows you to establish an account or password, you are responsible for maintaining the confidentiality of your credentials.

You should not disclose passwords or login information to unauthorized third parties.

Please contact us if you believe an account associated with North Park Subaru has been accessed without authorization.

16. Publicly Submitted Information

Certain website services may allow users to submit reviews, comments, messages, or other content that may become publicly visible.

Information you voluntarily publish in a public area should be considered public information.

Use caution before including personal or sensitive information in publicly visible content.

17. Children's Privacy

The North Park Subaru website and dealership services are intended for a general adult audience and are not directed to children under 13.

We do not knowingly solicit personal information online from children under 13.

If we learn that personal information from a child under 13 has been collected through our website without appropriate authorization, we will take reasonable steps to address the information as required by applicable law.

18. Visitors From Outside the United States

North Park Subaru is located in the United States.

If you access our website from outside the United States, information you provide may be transferred to, processed, and stored in the United States.

Privacy and data-protection laws in the United States may differ from those of the country from which you access our website.

19. Changes to This Privacy Policy

North Park Subaru may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or other circumstances.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

20. Contact North Park Subaru

If you have questions about this Privacy Policy, our privacy practices, or your personal information, you may contact:

North Park Subaru
9635 San Pedro Ave
San Antonio, TX 78216

Sales: 210-817-1000
Service: 210-817-2000
Parts: 210-817-3000

Website: www.northparksubaru.net

Terms of Use:
https://www.northparksubaru.net/terms-of-use.htm

Contact Us