What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is North Park Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Defense League of Texas
Texas Public Radio
Make a Wish

Subaru Love Promise Heart

Love Promise Stories from North Park Subaru

Methodist Hospital Visit  –  Jessye P

Methodist Hospital Visit

On July 14th, the three representatives from North Park Subaru came to the Methodist Hospital, they were eager and excited to meet the patients and reiterate their commitment to serving the community by spreading love, hope and warmth by delivering blankets, arts and craft kits and messages of hope to patients fighting cancer. In San Antonio, the Spurs are a legend and what brings the community together. However, what brought Subaru, LLS , and Mr. Esparza together, was the blankets and his Spurs cap. Mr. Esparza explained that he was a regular at Methodist Hospital who enjoyed the food, the ability to do arts and crafts and most importantly, the ability to engage with people who were supporting his fight for remission. He stated that he was hopeful that he’d be able to leave the hospital one day. He also elaborated on the burden cancer has placed on his family, but still remains positive and commented on how he enjoys having people by his side. As he sat in his hospital gown, his face lit up with a big smile as he was handed a Subaru blanket and a message of hope from someone in the community rooting him to continue fighting. The representatives were extremely grateful for having had the opportunity to actually meet with patients whom they were directly impacting with their blankets. This simple act of kindness reinforces the importance of continuing an ongoing partnership between LLS and Subaru.

Subaru and NWF Love the Earth!  –  Susan H

Subaru and NWF Love the Earth!

We dedicated two 8' x 4' garden plots as "wildlife habitats". These plot contain Texas milkweed plants in addition to the new ones you sent us. The transplants are thriving in their new home. Yesterday, a black swallowtail butterfly was checking them out!

North Park Subaru Rescue Ride!  –  Chad B

North Park Subaru Rescue Ride!

Did you know San Antonio is the largest U.S. city to achieve "No Kill" status? (90% of dogs taken in must find homes via adoption for this designation, a very high bar, and also a worthwhile one!) More and more dogs keep coming into shelters though: we all need to do our part. Be responsible pet owners: don't drop them off when they become "inconvenient" - dogs are family! And, definitely, when you are ready to add that next family member, please consider adopting!! North Park Subaru was happy to help out our local partner, Animal Defense League of Texas, when they were in need of a replacement van (to rescue dogs from the euthanasia line at the San Antonio city pound). Our donated "Rescue Ride", very spacious and covered in lovable paw prints and photos of previous ADL residents (who have since found their "forever homes" via adoption), will allow for many more animals to make it to ADL's campuses. There, they will be fed, sheltered, vaccinated, cured of disease if need be, loved, and prepared for meeting their next family. It’s surely a new way to rescue more furry lives! #ShareTheLove #AdoptDontShop

"Pet Star of the Week" social campaign  –  Chad B

Animal Defense League of Texas & North Park Subaru developed a "Pet Star of the Week" campaign, jointly promoted on each organizations' social media (Facebook, twitter & Instagram) to shine a light on the need to "Adopt, Don't Shop!" ADL first picks out the pet to be featured, and their photographer brings the dog to North Park for a photo session w/ a different employee, and a different Subaru each week! Through the 1st 19 weeks, 17 "Pet Stars" were adopted, and thousands of people viewed, "liked" & "shared" the stories. Dozens of other pets who weren't featured "Pet Stars" also found homes, as a result of this increased awareness! A couple notable stories: - Primrose had been at ADL for 9 months when she was featured: overlooked by potential adopters because although super-sweet, she was also quite shy. Within 24 hours online as our "Pet Star", a family came in specifically for her. They observed that Primrose, while hanging back in the kennel, did so with a friend (Montego, who was also shy). Together they came out of their shells, were very confident and playful. Instead of separating them, the family adopted them both! - Booker was brought to ADL in December as a stray. His owners (who had lost him) saw his campaign, and thus "found" him! ADL of Texas' 5,002 pet adoptions in 2015 was a 25% increase over 2014, setting a new annual record for them. They credit North Park Subaru's partnership, and this unique campaign, with enabling them to share so much love!

Animal Defense League "Beds & Bowls" project  –  Peggy C

Animal Defense League

The Beds & Bowls Project was the final touch needed to supply the new Community Kennels and Puppy Building with Kuranda beds and stainless steel water buckets and food bowls at the Animal Defense League of Texas. The project was conceived in 2012 in response to the homeless animal crisis in San Antonio. The citys Animal Care Services division determined that they did not wish to build more "kill" kennels and did not want to have to worry about funding operations in the future for the new buildings. They submitted an RFP to all local shelters and rescue groups and ADL of Texas was awarded the kennels. Fast-forward to 2014 and the kennel construction is complete, adding 2 large kennel buildings that have 54 new double-sided kennel runs (inside & outside access). In response to the dire need to rescue more puppies (40% of euthanized dogs and cats at Animal Care Services are puppies and kittens), ADL of Texas added a third building to the project, a Puppy Building that can safely and humanely house up to 72 rescued puppies. North Park Subaru provided the final vital components a place to sleep, eat and drink! Thanks to the generous grant provided by this community-focused business, we are able to keep our commitment to rescue an ADDITIONAL 3,162 dogs, puppies, cats and kittens from the euthanasia lines each year. Thanks to them, more furry lives are saved, but also more human lives are transformed as they find a companion that forever changes their lives.

Texas Public Radio (TPR)'s "All Pets Considered"  –  Wendy W

Texas Public Radio (TPR)'s

Texas Public Radio (TPR), who we've had an advertising partnership with, recruited us to be a lead sponsor for their community service event, "All Pets Considered" on July 13th, 2014. This family-friendly event was free to the public, and held at the new Paul Jolly Center for Pet Adoptions (near the San Antonio Zoo). The purpose of the event was to educate attendees on the various ways they can get involved in pet adoption and fostering, and to promote responsible pet ownership. Activities included: micro-chipping clinic, actual pet adoptions, animal behavior presentation ("Ask the Trainer"), dog agility course demonstration (attendees were encouraged of course to bring their pets) and more. North Park Subaru had employees volunteer to help at the event, and we brought an Outback with pet carrier accessories. Many Subaru owners or considerers were at the event, and seemed appreciative of our support of TPR and animal adoptions. TPR's "All Pets Considered" event definitely provided us an opportunity to stay or get connected with pet owners in San Antonio, and sponsor a cause that's very important to them. North Park Subaru Loves Pets!

June Love Event: Subaru Loves to Help  –  Cristian Sandoval S

June Love Event: Subaru Loves to Help

On 6/28/15, North Park Subaru hosted our "June Love Event: Subaru Loves to Help." The purpose was to help support fitness and wellness in our community. We partnered with Make-A-Wish Foundation (local San Antonio chapter), and Earn-A-Bike (a local outreach charity coop.) Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Earn A Bike principles are to increase children's self-empowerment through the hands-on do-it-yourself transfer of skills and knowledge; engage the community through a cooperative model of sustainable development on a non-hierarchical basis; provide equitable, affordable and practical services with a priority to those in need; and to create a safe space based on mutual respect, tolerance, and acceptance for all. At the event North Park Subaru hosted a fun bike ride from the dealership on San Pedro to Hardberger Park on Blanco Rd. escorted by 2 SAPD officers. After the return of the riders, fun games began and delicious food was provided at the store, while people were entertained by great music and bike related clinics and shows. Make A Wish and Earn A Bike both spread the word about their charities and we helped raise funds to support both charities. The event raised awareness and showed support for local charities, and also increased health and wellness awareness. The event was a great success, and we thank all who volunteered & participated!

A Season of Wishes Come True...  –  SARAH C

A Season of Wishes Come True...

North Park Subaru and Make A Wish Foundation work together anually to make a Season of Wishes Come True for children with life-threatenig medical conditions. North Park Subaru spends a months time inviting their employees, neighboring stores, and daily vistors to stuff a New Subaru Outback full of small unwrapped toys to create a Happy Holiday Season of wishes granted. Make a Wish Foundation has been a great partner in the campaign for community involvement by aiding North Park Subaru in fullfilling their Subaru Love Promise.