North Park Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at North Park Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At North Park Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is North Park Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Defense League of Texas
Texas Public Radio
Make a Wish, HAVEN FOR HOPE
LEUKEMIA & LYMPHOMA SOCIETY
Historias de Promesas de Amor de North Park Subaru
Subaru y North Park Subaru creen en tener un impacto positivo en las comunidades en las que vivimos y trabajamos. Mantenemos esa creencia a través de nuestro Compromiso Comunitario Love Promise. Cada mes, seleccionamos historias inspiradoras de clientes y socios de nuestra área que se esfuerzan por apoyar nuestro compromiso colectivo y las presentamos aquí.
Bringing Warmth, Strength, and Hope to Those in Treatment - Ana Lisa I
On June 17, something quietly extraordinary unfolded inside the walls of Texas Oncology. It was not a headline making moment or a grand spectacle, but rather a deeply human act of compassion that carried immeasurable weight for those who needed it most. The team from North Park Subaru San Pedro arrived not simply with blankets and patient care kits, but with something far more meaningful. They brought warmth, dignity, and a reminder that even in the midst of life's hardest battles, no one stands alone. Partnering with Blood Cancer United, formerly known as The Leukemia and Lymphoma Society, they stepped into a space where courage is tested daily and hope is sometimes fragile. For patients undergoing chemotherapy and radiation, comfort is not a luxury. It is a necessity that can make an unbearable day just a little more manageable. As each blanket was gently placed into a patient's hands, it became more than fabric. It became a symbol of care. A quiet embrace during moments that can often feel isolating and overwhelming. Alongside these blankets, thoughtfully assembled care kits offered practical support, while handwritten messages carried something even more powerful. They carried the voices of a community standing firmly beside those in treatment, whispering that they are seen, valued, and deeply cared for. There is something profoundly moving about the intersection of vulnerability and kindness. In treatment rooms where uncertainty can loom large, these gestures softened the atmosphere. Patients who may have walked in burdened by fear were reminded, even if just for a moment, that hope still exists in abundance. It lives in small acts. It lives in people who choose to show up. It lives in the unwavering belief that compassion can light even the darkest corners. This collaboration reflects more than a partnership. It reflects a shared commitment to humanity. North Park Subaru's dedication to the health and well being of the community aligns seamlessly with the mission of Blood Cancer United, which continues to work tirelessly to cure blood cancers and improve the lives of patients and their families. Together with Texas Oncology, they created a moment that transcended a simple donation. They created an experience filled with empathy, connection, and genuine care. Perhaps the most powerful element of that day was not what was given, but what was felt. A sense of belonging. A reminder that behind every diagnosis is a person with a story, a family, and a future worth fighting for. For those receiving treatment, the blankets will provide warmth and the care kits will offer support. But the memory of that day will carry something even greater. It will carry reassurance. Reassurance that in their hardest moments, an entire community is quietly standing beside them. Reassurance that they are not invisible. Reassurance that hope is not just a word, but something that can be held, shared, and felt. Together, through compassion and action, they showed in the most heartfelt way possible that even in the face of illness, love and support remain stronger than fear. And in that truth, hope continues to live and grow.
Strike Out Homelessness - Carolina S
North Park Subaru partnered with UTSA Athletics during the 2026 Men's Baseball and Women's Softball season to support Haven for Hope in a meaningful way. For every strikeout made at a home game, Subaru donated twenty dollars to help individuals and families experiencing homelessness in San Antonio. By the end of the season, the total reached six thousand dollars. Every strikeout became more than a moment of excitement on the field. It became a moment of hope for someone in need. This partnership showed how powerful it can be when a local business and a university come together with a shared purpose. It strengthened the community, supported a vital organization, and reminded all of us that small moments can create a big impact. It was more than a season of sports. It was a season of giving, compassion, and community pride.
Where Fashion Meets Compassion - Larissa V
This spring, North Park Subaru proudly sponsored Daisies and Dresses, an event that beautifully blended style and compassion. Guests enjoyed a vibrant fashion show featuring fresh spring looks, and the models walked hand in paw with cats and dogs available for adoption through local shelters. It was not just about fashion. It was about heart. Every wagging tail and every confident stride reminded us that kindness never goes out of style. The event supported Dress for Success San Antonio and DaisyCares, two organizations that empower women and support families and pets in need, causes that deeply resonate with our Subaru family. For more than ten years, North Park Subaru has partnered with DaisyCares, standing beside them in their mission to bring comfort and care to animals and the people who love them. This year's event was more than sponsorship. It was a reflection of our shared belief that community thrives when compassion leads the way. Seeing the smiles of attendees, the joy of new pet adoptions, and the confidence of women supported by Dress for Success reminded us why we do what we do. At North Park Subaru, we do more than sell cars. We build connections, nurture kindness, and drive meaningful change. When fashion meets compassion, hearts open, lives change, and our community shines a little brighter.
A Day of Care for Harmony Hills Teachers - Lauren S
As the final weeks of May settled over Harmony Hills Elementary, the school carried that familiar end of year feeling, a blend of excitement, exhaustion, and quiet reflection. Hallways that had once buzzed with lessons and laughter were now filled with the softer sounds of packing, sorting, and preparing to say goodbye to another school year. Inside their classrooms, teachers stood surrounded by months of hard work, piles of books, art projects, posters, and memories that told the story of every student who had passed through their doors. For many of them, the task ahead felt overwhelming. That is when the team from North Park Subaru arrived. This was not a new partnership, but something far more meaningful, built over more than seven years of shared respect and genuine care. North Park Subaru has long admired Harmony Hills, not just as a school, but as a place where students are supported, encouraged, and inspired every day. On that warm May afternoon, their team showed up not out of obligation, but out of a true appreciation for the teachers and everything they do. They came ready to help, and immediately got to work. Employees spread out across classrooms, greeting teachers with kindness and stepping into whatever task was needed. There was no job too small, whether it was stacking chairs, organizing supplies, packing materials into boxes, or clearing away the remains of a busy school year. Their presence alone brought a sense of relief, but their willingness to jump in wholeheartedly made an even greater impact. For more than two hours, over five teachers found themselves supported in a way they rarely experience. In one classroom, a teacher paused and watched as volunteers carefully sorted through supplies she had not had the energy to tackle. The relief in her expression said everything. It was the feeling of being seen and understood, of having someone recognize just how much effort goes into creating a space where children can thrive. In another room, what could have been a stressful and tiring task turned into something lighter. Volunteers and teachers worked side by side, sharing conversation and even moments of laughter while cleaning and rearranging the classroom. The work felt easier, not just because of the extra hands, but because of the sense of community that filled the space. What made the day so meaningful was not just the progress that was made, but the care behind it. This was about more than cleaning classrooms. It was about supporting teachers who give so much of themselves throughout the year. It was about recognizing their dedication and offering them a moment to breathe at the end of a long and demanding school year. By the time everything wrapped up, the classrooms looked refreshed and ready to rest for the summer, but the biggest difference was how the teachers felt. They felt supported, appreciated, and reminded that their work does not go unnoticed. The partnership between North Park Subaru and Harmony Hills Elementary continues to grow through moments like this, moments where kindness becomes action and action leaves a lasting impact. As the volunteers said their goodbyes and the teachers prepared to close their doors for the year, there was a shared understanding that this was more than just a few hours of help. It was a reflection of what a caring community can do when it shows up for one another, and for Harmony Hills, that support meant everything.
A Morning of Gratitude at Harmony Hills Elementary School - Lauren S
During Teacher Appreciation Week, from May 4th through May 8th, our team had the privilege of recognizing the dedication and lasting impact of the educators at Harmony Hills Elementary School in a meaningful and heartfelt way. We wanted to create a moment that would not only provide a small token of appreciation, but also serve as a reminder of how valued and respected these teachers truly are within their community. On the morning of May 7th, our team arrived at the school bright and early at 7:00 a.m., energized and ready to bring our plans to life. The campus was still quiet as we began setting up, but there was an unmistakable sense of excitement in the air. We carefully arranged multiple trays of Chick-n-Minis and fresh fruit, ensuring that everything was presented in a welcoming and thoughtful way. Every detail mattered, from the organization of the tables to making sure there was enough for every teacher to enjoy. Our goal was simple yet meaningful, to help each educator start their day feeling appreciated, nourished, and supported. As the teachers began to arrive, the atmosphere quickly shifted from quiet anticipation to one filled with smiles, warm greetings, and genuine expressions of gratitude. Many paused to share kind words and appreciation, and it was clear that the gesture, though simple, made a heartfelt impact. Watching them take a moment for themselves before stepping into their busy day reminded us of just how much they give of their time and energy to their students. Our team took great pride in being present, greeting each teacher, and ensuring that everyone had the opportunity to enjoy breakfast. It was more than just serving food. It was about building connections, showing gratitude, and creating a positive start to their day. The early morning effort reflected our deep respect for their commitment and the vital role they play in shaping the future. This experience served as a powerful reminder that even small acts of kindness can have a lasting effect. By coming together to celebrate the educators at Harmony Hills Elementary School, we were able to create a moment of encouragement and appreciation that we hope stayed with them long after that morning. It was an honor to give back to those who give so much, and a meaningful way to say thank you for the difference they make every single day.
A Community United for Inclusion: Supporting Morgan's Camp - Angie A
There are moments in a community's story that reveal something deeper than routine transactions or everyday interactions, moments that remind us of the power of compassion, connection, and purpose. Our recent donation drive for Morgan's Camp was one of those moments. Morgan's Camp stands as a remarkable place: an ultra-accessible camp where individuals of all abilities, especially those with physical or developmental disabilities, can experience the joy, freedom, and adventure of summer camp. It is a place where barriers fall away, where inclusion is not just encouraged but designed into every detail, and where every guest is given the opportunity to belong fully. When we launched our donation drive, we hoped to support that mission in a meaningful way. What followed exceeded every expectation. Customers from all walks of life came together, bringing with them an incredible variety of donations: pool inner tubes and water toys, batteries and board games, first aid supplies and craft materials, blankets, books, and games. Each item, whether big or small, held the same significance: it represented a person choosing to contribute to something bigger than themselves. To show our appreciation, we offered participants a chance to enter a raffle for an item from our Subaru Boutique. Yet, as the days unfolded, it became clear that the true reward for many was not the possibility of winning, but the simple act of giving. The collection grew rapidly. Boxes filled with colorful chalk and beads sat beside carefully packed first aid kits. Coolers and water jugs stood ready for long, sun-filled days, while Nerf toys, sports equipment, and yard games promised laughter and friendly competition. Every donation carried with it the spirit of kindness, and together, they painted a powerful picture of a community rallying around a shared purpose. The most meaningful moment came when we personally delivered the donations to Morgan's Camp. Walking onto the grounds, we were reminded of why this initiative mattered so deeply. The camp itself radiates accessibility and joy. Every structure, every pathway, every activity is intentionally designed so that no one is left out. It is a place where differences are not limitations, but simply part of the vibrant tapestry of humanity. As we unloaded the donations, the gratitude from the Morgan's Camp team was immediate and heartfelt. It wasn't just about the items. It was about what they made possible. These supplies would help create unforgettable experiences: children laughing as they play games, campers expressing themselves through art, families finding comfort and inclusion in a space built just for them. In that moment, the impact of our community's generosity became tangible. What began as a simple call for donations had transformed into something far greater, a collective act of compassion that would ripple through every camper who steps onto those grounds. This experience reminded us that giving is not measured by the size of the contribution, but by the intention behind it. It showed us that when a community comes together, even the smallest actions can create extraordinary outcomes. We are incredibly proud of everyone who participated in this effort. Because of you, Morgan's Camp will continue to provide a space where joy is accessible to all, where every individual is valued, and where unforgettable memories are made. And perhaps most importantly, this story doesn't end here. It lives on in every game played, every friendship formed, and every moment of happiness experienced at Morgan's Camp. That is the true impact of what we accomplished together.
From Shelter to Home: A Story of Second Chances - Josh P
On a bright day filled with anticipation and compassion, North Park Subaru proudly partnered with The Animal Defense League to host a special adoption event known as Cinco de Meow O. The atmosphere was warm and welcoming as thirteen animals arrived, eleven playful puppies and two curious kittens, each one bringing with them the quiet hope of finding a forever home. Families, couples, and individuals moved gently among the animals, pausing to kneel, to smile, and to imagine the lives they could share together. Among them was a father who had brought his young daughter with a single purpose in mind. He hoped to adopt a puppy for her, believing a pet could bring joy, responsibility, and companionship into her life. More than that, it reflected the deep importance of a father being present in his daughter's world, guiding her, supporting her, and sharing moments that would shape lasting memories. The bond between a father and daughter is built in these simple but powerful experiences, where trust, love, and understanding quietly grow. As they made their way through the event, the daughter's attention was drawn to a chocolate brown puppy with soulful eyes and a calm but affectionate presence. The connection was immediate and undeniable. She knelt down, the puppy leaned into her, and in that quiet moment it was clear that something special had formed. Her laughter, her gentle touch, and the way the puppy refused to leave her side spoke louder than words ever could. The father watched closely, his heart softening as he saw his daughter's joy unfold in front of him. Present, attentive, and fully engaged in her happiness, he was reminded of how meaningful it is for a daughter to feel seen and supported by her dad. Without hesitation, he knew this puppy was meant to be part of their family. He began the adoption paperwork almost immediately, guided by the dedicated team from The Animal Defense League. Thanks to North Park Subaru's commitment to giving back, the adoption fee was fully covered. All that was required was a signature and the promise of a loving home. In that moment, generosity met gratitude, and a simple act became a lasting gift. When the paperwork was complete, the father and daughter left the event together with a beautiful chocolate brown puppy nestled between them. It was a moment defined not by paperwork or process, but by love, presence, and the start of a lifelong bond, not only between a family and their new puppy, but between a father and his daughter who will forever share the memory of how their family grew that day. Events like Cinco de Meow O reflect the heart of North Park Subaru's mission to support the community and make a meaningful difference. By helping remove barriers to adoption, they create moments where families grow and animals find the homes they deserve. That day, one small puppy found her family, one young girl gained a companion who will grow with her for years to come, and a father and daughter strengthened a bond that will last a lifetime.
Dream Big, Lead Bold: A Story of Women Empowerment and Inspiration - Lauren S
San Antonio Magazine's Dream Big: Women's Event brought together creativity, leadership, and connection in a way that authentically celebrated the power of women in business and in the community. Designed as an immersive experience, the event offered meaningful moments of reflection and inspiration through life coaching sessions, watercolor painting, a DIY hat bar, tarot card readings, complimentary professional headshots, and thoughtfully curated food and networking spaces. At its heart, the event was a celebration of women who dare to dream boldly and lead with purpose. A defining highlight of the day was the women's panel featuring San Antonio women business owners who shared their personal journeys with honesty and courage. They spoke openly about the challenges they faced while building their businesses, the obstacles that tested their confidence, and the resilience required to continue moving forward. Their stories reflected not only professional success but also personal growth, community impact, and a deep commitment to lifting others as they climb. The dialogue resonated deeply, reminding attendees that leadership is formed through persistence, adaptability, and belief in one's vision. North Park Subaru proudly sponsored the event, reinforcing its commitment to women empowerment and local leadership. Six women employees from North Park Subaru attended and experienced the event firsthand. For them, the day was more than an opportunity to attend a community gathering. It was a moment to pause, reflect, and feel seen in their own professional journeys. Listening to women from across San Antonio speak about overcoming doubt and adversity sparked meaningful conversations among the team and inspired renewed confidence in their own paths. The creative elements of the event encouraged self expression and connection through shared experiences. Painting, crafting, and personal interactions created an atmosphere that fostered openness and authenticity. The complimentary headshots symbolized something deeper than a photo. They served as a reminder of identity, confidence, and pride in one's professional presence. Each experience reinforced the message that success is not defined by a single path but by the courage to embrace growth and individuality. For the North Park Subaru women employees, Dream Big was both empowering and affirming. It highlighted the importance of representation, community support, and mentorship in shaping strong professional voices. The event left them inspired by the impact women continue to have across San Antonio and motivated to carry that empowerment back into their workplace and daily lives. Dream Big did exactly what its name promised. It encouraged women to believe in their potential, support one another, and continue building a future defined by strength, leadership, and purpose.
Warmth in every coat: How a community came together at North Park Subaru - Larissa V
At North Park Subaru, service has always meant more than maintaining vehicles. It means showing up for the people who trust us, and for the community we are proud to be part of. That belief came to life this January and February through our Coat Drive campaign in partnership with Haven for Hope, centered on the children who need warmth, comfort, and a reminder that their community sees them. Throughout the heart of winter, every service customer with an open repair order had the opportunity to turn a routine visit into something extraordinary. By donating a brand-new kids sized coat, shoes, or a simple pack of socks, they helped meet a very real and urgent need for children supported by Haven for Hope. In return, each donor was entered into a raffle to win a free 65-inch TV. While the giveaway brought excitement, it was never the heart of the campaign. The true reward was knowing that a child would feel warmer, safer, and more cared for because someone chose to give. Week after week, the generosity grew. With the steady flow of over 600 donations from our customers, we were able to completely fill an entire Subaru Outback from front to back with coats, shoes, and socks. Seeing that vehicle packed full was a powerful reminder of what can happen when a community comes together with purpose and compassion. Every Friday, we gathered on Facebook Live to give away a TV and celebrate the generosity of our customers. Five Fridays. Five 65-inch TVs. Dozens of moments filled with smiles, surprises, and gratitude. But beyond the screens and announcements were the quiet stories that mattered most. Coats that would wrap around small shoulders on cold mornings. Shoes that would help kids walk into school with confidence. Socks that would bring comfort in places where even the smallest essentials are not guaranteed. Once all donations were collected, a group of North Park Subaru employee volunteers personally delivered the items to Haven for Hope on Valentines Day, a day universally celebrated as a time to show love, compassion, and genuine care for others. Delivering these wonderful donations on such a meaningful day made the moment even more powerful, transforming it from a simple act of giving into a heartful expression of community love. It was more than a drop off. It was a moment of connection, pride, and gratitude for the opportunity to support the children and families who rely on Haven for Hope during some of the most challenging moments of their lives. For the kids they serve, these donations represent more than items. They represent care. They represent dignity. They represent the feeling of being remembered and protected by a community that believes they matter. This campaign reminded us that kindness multiplies when people come together. Our customers did not just donate items. They donated hope. They turned oil changes and repair orders into acts of compassion. At North Park Subaru, we are deeply grateful to everyone who participated and helped make this initiative possible. Because when a child feels warm, seen, and supported, that is a win far greater than any TV.
North Park Subaru Brings Warmth and Hope to families at Haven for Hope. - Carolina S
At North Park Subaru, community is at the heart of everything we do. This season, our team came together to support Operation Warm during a special coat drive for Haven for Hope, an organization that provides care and stability for individuals and families experiencing homelessness in San Antonio. It was a day filled with connection, kindness and moments that reminded all of us why giving back matters. Our employees brought boxes of warm coats, new shoes and packs of socks to help children prepare for the colder months ahead. We also brought beanies, chapsticks, treats and coloring pages to create a small celebration for the kids. The goal was simple. We wanted every child to feel cared for and supported. On the day of the event, multiple Subaru volunteers joined together to help each child find a perfect coat and a comfortable pair of shoes. The smiles that followed were unforgettable. After receiving their new items, the children enjoyed choosing treats and spending time coloring with our team. These small activities created moments of joy and connection that meant as much to us as they did to the kids. Helping families at Haven for Hope is an experience that stays with you. It reminds us that community is built through compassion and shared effort. We are grateful to Operation Warm for partnering with us and to the incredible team at Haven for Hope for the vital work they do every day. At North Park Subaru, we are proud to support our neighbors and to continue finding meaningful ways to make a positive impact in San Antonio. This coat drive was more than an event. It was a reminder that warmth comes not only from coats and shoes but from the care we show one another.
