North Park Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at North Park Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At North Park Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is North Park Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Defense League of Texas
Texas Public Radio
Make a Wish, HAVEN FOR HOPE
LEUKEMIA & LYMPHOMA SOCIETY
Love Promise Stories from North Park Subaru
Subaru and North Park Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Basket Full of Gratitude - Carolina S
Teachers spend countless hours preparing lessons, creating welcoming classrooms, and making sure their students have the tools they need to succeed. Often, that means reaching into their own pockets to purchase supplies so no student goes without. Their dedication doesn't stop when the school bell rings, and their impact reaches far beyond the classroom walls. When one of our customers shared that they were a teacher, our team saw an opportunity to show a little appreciation for someone who gives so much to others. With the school year approaching, we put together a special supply basket filled to the brim with classroom essentials. Notebooks, markers, pencils, sticky notes, folders, and other much-needed supplies quickly filled the basket, each item chosen with the hope of making the teacher's year just a little easier. When it was presented, the reaction was priceless. The teacher was genuinely surprised and touched by the gesture. What may have looked like a basket of school supplies to some was so much more. It was a reminder that their hard work is noticed, their dedication is appreciated, and their commitment to their students matters. Seeing their excitement reminded us that kindness doesn't always have to come in grand gestures. Sometimes, the most meaningful moments come from recognizing someone who spends every day helping others and finding a way to give back. Through Subaru Loves Learning, we're proud to support educators who inspire, encourage, and shape the future one student at a time. It was a simple gift, but a powerful reminder that when communities come together to support teachers, everyone benefits. The smile on our customer's face said it all. A basket full of supplies became a basket full of encouragement, gratitude, and appreciation for an educator who truly makes a difference every day.
Investing in the Hearts Behind the Classroom - Josh P
There's a certain magic that fills a school just before a new year begins. Hallways are quiet, classrooms are waiting to be filled, and teachers are hard at work preparing a space where students will learn, grow, and dream. Behind every decorated bulletin board and carefully organized classroom is a teacher investing their time, energy, and heart into making a difference. That's why our visit to Harmony Hills Elementary through Subaru Loves Learning was about so much more than a donation. It was about recognizing the educators who pour so much of themselves into their students every single day. When our team arrived, we came bearing boxes of school supplies, sweet bundt cakes, and something even bigger: a $10,000 donation to help support the school and its mission. As the supplies were brought in and the check was presented, the room quickly filled with smiles, excitement, and heartfelt gratitude. The reaction from the teachers was something we will never forget. You could see the relief in their faces knowing that vital classroom resources would be available for their students. You could feel the excitement as they looked through supplies that would help bring lessons to life. And when the bundt cakes appeared, laughter and joy spread throughout the room, creating a moment of celebration for people who spend so much of their time putting others first. For many educators, the start of a school year often comes with sacrifices that happen quietly behind the scenes. They spend long hours preparing classrooms, planning lessons, and making sure every student has what they need to succeed. Seeing their faces light up reminded us just how meaningful it is to give back to those who give so much. While the school supplies and treats were appreciated, it was the impact of the $10,000 donation that made the moment truly emotional. Knowing that those funds would help provide opportunities, resources, and support for students made the experience even more special. It was a reminder that investing in education is really an investment in the future. As we spent time with the staff, their gratitude was evident, but we left feeling grateful ourselves. Grateful for the chance to support an incredible school. Grateful for the educators who dedicate themselves to shaping young lives. And grateful to witness firsthand how a community can come together to make a difference. Moments like these are what the Subaru Love Promise is all about. Not just giving, but connecting. Not just donating, but showing appreciation. And not just supporting schools, but celebrating the remarkable people who make them extraordinary. The smiles, the laughter, and the heartfelt thank-yous from the teachers at Harmony Hills Elementary will stay with us for a long time. Because sometimes, the greatest gift isn't what you give, it's seeing the difference it makes.
A Little Help, A Lot of Heart - Larissa V
Copilot said: Sometimes the people we serve become more than customers. They become part of our story, our community, and our Subaru family. Recently, one of our Subie family members was faced with unexpected health challenges that turned even the simplest daily tasks into difficult obstacles. Standing for long periods became exhausting, and preparing meals was no longer something that could be taken for granted. When a few members of our team learned about the situation, they didn't hesitate to step in. Within hours, our employees came together to assemble a care package filled with groceries and everyday essentials from H-E-B, hoping to ease some of the burden during a challenging time. They also included an Uber Eats gift card, a small way to make sure warm meals could be just a few taps away on the days when cooking felt impossible. The value of the package wasn't measured by what was inside the bags. It was measured by the love, compassion, and thoughtfulness behind it. It was a reminder that sometimes the most meaningful acts are the simplest ones: showing up, lending a hand, and letting someone know they are not facing life's challenges alone. Moments like these are what being part of the Subie family is all about. Cars may bring us together, but it's the connections we build and the care we show one another that truly define our community. In times of celebration and in times of hardship, we believe family takes care of family. This was a small gesture, but one made from the heart, and a reflection of what matters most: being there for one another when it matters most. ❤️🚗💙
The Best Treat of All: Forever Homes Found at Halloween Wooftacular - Lauren S
The spirit of the season was alive and well at North Park Subaru's annual Halloween Wooftacular Adoption Event with the Animal Defense League. What started as a day of fun, costumes, and community turned into something even more meaningful: a day that helped deserving animals find the loving homes they had been waiting for. From the moment guests arrived, the dealership was filled with excitement. Families enjoyed refreshing treats from the Hawaiian shaved ice truck while exploring local vendor booths featuring everything from homemade baked goods and pet treats to pet apparel and handcrafted crocheted stuffed animals. Every corner of the event reflected the creativity and generosity of our local community. One of the biggest attractions was our Subaru Sambar, transformed into a festive fall and Halloween photo backdrop. Decorated with autumn charm and spooky touches, it quickly became the perfect place for guests to capture memories with their pets, friends, and family members. The celebration reached a high point during the pet costume contest held right in the center of our showroom. Pets proudly showed off their costumes while our panel of judges, made up of our Parts Manager, General Sales Manager, and the Animal Defense League's Marketing Specialist, carefully evaluated each contestant. The crowd was filled with laughter, applause, and admiration as every pet enjoyed their moment in the spotlight. To make the competition even more exciting, the 1st, 2nd, and 3rd place winners each received special prizes, adding to the joy of the occasion and creating unforgettable memories for both pets and their owners. Throughout the day, the North Park Subaru team had the pleasure of sharing Subaru pet goodies with attendees. Guests left with dog toys, cat toys, bandanas, collars, Chewbarus, and other treats that reflected Subaru's commitment to pets and the families who love them. But beyond the decorations, activities, and giveaways, the true purpose of the event was to make a difference. By the end of the day, one kitten and two puppies had found their forever homes. Each adoption represented a fresh start, a new chapter, and a future filled with love and companionship. One adoption touched our hearts in a particularly special way. A member of our very own Parts Department met one of the puppies and instantly formed a connection that was impossible to ignore. What began as a visit to support the event became the beginning of a lifelong friendship as that puppy went home with a member of the North Park Subaru family. Moments like these remind us that community events are about much more than gathering together. They are about creating opportunities for connection, supporting organizations that do incredible work, and changing lives, both human and animal alike. As the day came to a close, guests left with full hearts, happy memories, and in some cases, new family members. The laughter, wagging tails, and joyful energy that filled our showroom served as a powerful reminder of what can happen when a community comes together for a common purpose. For three lucky animals, Halloween Wooftacular was more than just a fun day out. It was the day they found their forever home! And for all of us at North Park Subaru, that's what makes this event truly magical. 🧡🐾🎃
Delivering the Love Promise: Thanking the Drivers Behind Every Subaru - Bobby G
At North Park Subaru, we know that every vehicle on our lot has a story before it ever reaches a customer. That story begins with the dedicated truck drivers who spend countless hours on the road, ensuring that vehicles arrive safely and on time. During Truck Driver Appreciation Week, our Love Promise Champions wanted to take a moment to recognize those hardworking individuals who play such an important role in what we do every day. Throughout the week, whenever a transport truck arrived at the dealership, our Champions made it a point to personally greet the driver and thank them for their hard work. Along with a sincere word of appreciation, each driver received a North Park Subaru cooler bag and water bottle. Inside each cooler bag was a collection of snacks and refreshments designed to help fuel their journey, including jerky, chips, protein bars, candy, gum, Gatorade, and bottled water. While the gifts were simple, the intention behind them was meaningful: to let our drivers know that their efforts do not go unnoticed. Truck drivers are often working long hours behind the scenes, navigating unpredictable weather, traffic, and tight schedules to deliver vehicles safely across the country. Without their commitment and professionalism, we would not be able to provide the inventory our customers depend on. Simply put, we could not do what we do without them. The smiles, gratitude, and conversations shared throughout the week reminded us that even the smallest gestures can make a big impact. Taking a few moments to recognize the people who help keep our dealership moving was a meaningful experience for our team and, we hope, for the drivers as well. At North Park Subaru, the Subaru Love Promise is about caring for people and showing appreciation for those who make a difference in our communities and our business. Truck Driver Appreciation Week gave us the perfect opportunity to thank some of our everyday heroes and remind them that their hard work is valued, respected, and appreciated.
North Park Subaru Helps Light the Night - Ana I
Some evenings leave a lasting impression on your heart, and the Blood Cancer United Light the Night Walk was one of those evenings for the team at North Park Subaru. As a proud Mission Chariot Sponsor, North Park Subaru was honored to stand alongside individuals, families, survivors, and supporters who gathered with a shared purpose: to bring hope, remembrance, and strength to the fight against blood cancer. A group of North Park Subaru employees volunteered throughout the event, welcoming participants at the North Park Subaru table, handing out Subaru giveaways, and connecting with members of the community. What began as conversations over small gifts quickly became something much more meaningful. Stories were shared about loved ones, personal battles, victories, and memories that continue to inspire. Every interaction served as a reminder of the incredible resilience that exists within our community. The North Park Subaru team also had the privilege of helping lead the walk in a golf cart, guiding hundreds of participants as they illuminated the night. Looking out over the crowd was a truly unforgettable sight. Lanterns filled the evening sky with a sea of color and emotion, each one carrying its own powerful meaning. As the walk began, there was a profound sense of unity. Some participants celebrated remission and hard-fought victories. Others walked in support of someone currently battling cancer. Many carried lanterns in memory of loved ones whose lives continue to shine brightly in their hearts. Seeing so many people come together for a cause greater than themselves was deeply moving. The evening was a powerful reminder that no one walks this journey alone. Every step taken, every lantern carried, and every story shared represented hope for a future free from blood cancers. For the North Park Subaru team, being part of such an impactful event was both humbling and inspiring. We are incredibly grateful for the opportunity to support Blood Cancer United and everyone whose lives have been touched by cancer. The strength, courage, and compassion displayed throughout the evening left a lasting mark on all of us. At North Park Subaru, we believe in being more than a dealership. We believe in being part of a community that lifts one another up. Participating in Light the Night allowed us to witness the power of that community firsthand, and we are honored to have played a small role in helping light the way.
Subaru's Share the Love® Event Supports Pets at the Animal Defense League of Texas - Felicia N
The Animal Defense League of Texas is incredibly grateful to North Park Subaru for their continued partnership through the Subaru Share the Love® Event. This year's generous donation of $38,000 will make a life-changing impact for the pets in our care by providing critical medical treatment, daily enrichment, nutritious food, and the support they need while waiting for loving forever homes. North Park Subaru continues to demonstrate an unwavering commitment to helping pets in need, and we are proud to call them a valued community partner. Their dedication to animal welfare helps give thousands of dogs and cats a second chance at life. Thank you, North Park Subaru, for helping us share the love and save lives!
More Than a Car Sale: Investing in the Hearts of Our Community - Larissa V
Castle Hills Elementary. Poteet High School. Canyon High School. IDEA South Flores. These are just a few of the 15 schools, teachers and classrooms across the San Antonio area that benefited from our Teacher Classroom Sponsorship Program throughout the month of August. What started as a simple way to thank educators who purchased or leased a Subaru from our retailer became something much more meaningful. By the end of the month, nearly $5,000 in donations had been provided to local classrooms through sponsorship checks, school supplies, and gifts designed to support the teachers who work tirelessly for our community's students. But the real story wasn't about the donations. It was about the teachers behind them. For every teacher who purchased a Subaru from our retailer, we wanted to give back in a meaningful way. Each educator received a special gift bag filled with school supplies, a certificate of classroom sponsorship, and a classroom sponsorship check. It was a small gesture intended to recognize the incredible work teachers do every day, but the impact it had was far greater than we ever expected. Throughout the month, our team took great pride in personally preparing the sponsorship packages, coordinating presentations, and celebrating each educator as they received their classroom support. This retailer initiative quickly became a cause that our staff wholeheartedly embraced, creating meaningful connections with teachers throughout our community. As news of the classroom sponsorships spread, the reaction from educators was overwhelming. Again and again, teachers expressed how much the support meant to them, often saying, "This is amazing for the kids." Their gratitude was heartfelt and genuine, not because of what they were receiving personally, but because of what the sponsorship would mean for their classrooms and students. In many cases, schools were so appreciative that principals became involved in the presentations, and several districts joined in recognizing the partnership. It became a celebration embraced by entire school communities. What touched us most was the sincerity of their reactions. Many teachers became emotional as they spoke about their classrooms, their students, and the challenges they face throughout the school year. Some couldn't stop thanking us. Others greeted us with heartfelt hugs, and before long, we had lost count of how many hugs were shared throughout the month. Those hugs said more than words ever could. They were expressions of appreciation, encouragement, and the feeling that someone recognized the hard work and sacrifices that often go unseen. Time and time again, we were reminded that teachers give so much of themselves to their students. They spend countless hours preparing lessons, inspiring young minds, and creating opportunities for children to succeed. Many invest their own money into supplies and resources simply because they refuse to let their students go without. For these educators, the sponsorship wasn't about receiving recognition. It was about creating opportunities for the hundreds of students they inspire every day. The smiles, the tears, the hugs, and the endless words of thanks all carried the same message: support like this matters. Not because of the dollar amount, but because it reminds teachers that they are valued. It lets them know that their dedication has not gone unnoticed and that their community stands beside them. As August came to a close, we found ourselves feeling just as grateful as the teachers we set out to honor. Grateful for the opportunity to support educators. Grateful for the relationships that were built. And grateful for the chance to witness firsthand the passion, selflessness, and heart that teachers bring to their profession every single day. The nearly $5,000 in donations may have helped purchase supplies, resources, and opportunities for local classrooms, but the impact reached much further than that. Because when you invest in teachers, you invest in students. When you invest in students, you invest in the future. And this August, we were honored to play a small part in helping that future grow.
A Summer of Second Chances - Angie A
This summer, North Park Subaru partnered with God's Dogs Rescue to host our Subie Summer Pet Adoption Event, a beach-themed celebration dedicated to one important goal: helping animals find the loving homes they deserve. The day was filled with sunshine, smiles, and plenty of summer fun. Employees and customers enjoyed free Kona Ice while spending time with the amazing dogs, puppies, cats, and kittens available for adoption. To make it even easier for families to welcome a new companion into their lives, North Park Subaru proudly sponsored all adoption fees. What made the day truly special was the incredible outcome. By the end of the event, 12 pets had found their forever families, including 7 cats and kittens and 5 dogs and puppies. Each adoption represented a fresh start for an animal in need and the beginning of a lifelong bond between pet and owner. At North Park Subaru, we believe that being a part of our community means giving back and supporting causes that make a real difference. Events like Subie Summer remind us that when people come together with compassion and a shared purpose, wonderful things can happen. We are grateful to God's Dogs Rescue, our employees, our customers, and everyone who helped make the event such a success. Because of your support, 12 deserving animals are now enjoying the safety, comfort, and love of a forever home. Every pet deserves a family, and we're proud to help make those happy endings possible, one adoption at a time. 🐾☀️💙
A Memorable Visit to Morgan's Multi-Assistance Center - Lauren S
The Subaru Love Promise Champions from North Park Subaru recently had the incredible opportunity to tour Morgan's Multi-Assistance Center (MAC), and it was truly a memorable experience that left a lasting impression on everyone in attendance. From the moment we walked through the doors, it was clear that MAC is much more than a healthcare facility. It is a place where individuals of all abilities are welcomed, supported, and empowered through compassionate, specialized care designed to meet their unique needs. As we toured the facility, we were amazed by the wide range of services available under one roof. We learned about their therapy programs, optometry services, surgical care, primary healthcare offerings, and the many resources available to individuals and families navigating disabilities and other healthcare challenges. Every space was thoughtfully designed to create an environment that is both accessible and comforting. One of the most inspiring stops on our tour was the hair salon. This is not just any salon. It is specially designed to serve individuals with disabilities and autism, with trained professionals who understand sensory sensitivities and work to ensure each guest feels safe, comfortable, and cared for. Seeing how something as routine as a haircut can be transformed into a positive and stress-free experience was incredibly moving. We were also fascinated by the multiple sensory rooms throughout the facility. These spaces provide calming, supportive environments tailored to individuals with sensory processing needs, allowing them to feel comfortable and regulated during their visits. The attention to detail and commitment to creating inclusive experiences was evident in every corner of MAC. What stood out most was the heart behind the mission. Every room, every service, and every team member reflected a dedication to improving quality of life and ensuring that people of all abilities have access to the care and support they deserve. The tour gave us a deeper appreciation for the life-changing work being done at Morgan's Multi-Assistance Center each day. We left feeling inspired, grateful, and excited about the possibility of building an even stronger partnership in the future. As Subaru Love Promise Champions, we are always looking for meaningful ways to support our community, and MAC perfectly embodies the values of compassion, inclusion, and service that we hold dear. We are thankful to the Morgan's MAC team for welcoming us and sharing their vision with us. We look forward to exploring future partnership opportunities, supporting their mission, and hopefully volunteering alongside their incredible team to help make an even greater impact in our community.
